{
  "agentscompany": 1,
  "id": "marketing-dashboard",
  "kind": "dashboard",
  "title": "Social & marketing",
  "description": "Reach and engagement by network, top posts, the campaign funnel and the week's calendar.",
  "bots": [],
  "dashboards": [
    {
      "title": "Social & Marketing",
      "key": "marketing",
      "spec": "{\"title\":\"Social & Marketing\",\"subtitle\":\"Last 4 weeks · all networks\",\"currency\":\"USD\",\"components\":[{\"type\":\"kpis\",\"items\":[{\"label\":\"Followers\",\"value\":84620,\"format\":\"compact\",\"delta\":0.047,\"deltaLabel\":\"+3,812 in 4 weeks\",\"trend\":[80808,81640,82510,83390,84620]},{\"label\":\"Reach\",\"value\":1732536,\"format\":\"compact\",\"delta\":0.138,\"trend\":[401098,423602,442340,465496]},{\"label\":\"Engagement rate\",\"value\":0.0412,\"format\":\"percent\",\"delta\":0.06,\"trend\":[0.0371,0.0388,0.0395,0.0412]},{\"label\":\"Link clicks\",\"value\":9874,\"delta\":0.21,\"icon\":\"🔗\"}]},{\"type\":\"line\",\"span\":8,\"title\":\"Daily reach by network\",\"x\":[\"2026-09-18\",\"2026-09-19\",\"2026-09-20\",\"2026-09-21\",\"2026-09-22\",\"2026-09-23\",\"2026-09-24\",\"2026-09-25\",\"2026-09-26\",\"2026-09-27\",\"2026-09-28\",\"2026-09-29\",\"2026-09-30\",\"2026-10-01\",\"2026-10-02\",\"2026-10-03\",\"2026-10-04\",\"2026-10-05\",\"2026-10-06\",\"2026-10-07\",\"2026-10-08\",\"2026-10-09\",\"2026-10-10\",\"2026-10-11\",\"2026-10-12\",\"2026-10-13\",\"2026-10-14\",\"2026-10-15\"],\"format\":\"compact\",\"zero\":true,\"series\":[{\"name\":\"TikTok\",\"data\":[28128,25815,25717,19810,24820,29720,27306,32071,29453,23914,25549,26066,29568,33589,31118,31556,29051,23577,30649,32681,32183,37144,32045,29357,29655,29338,35601,36929],\"color\":\"#62E4D3\"},{\"name\":\"Instagram\",\"data\":[20090,20221,19337,19477,17475,17962,18945,19023,21760,21097,18261,19974,18525,18451,21932,21186,21696,20705,18758,20381,19951,20892,23880,21888,20421,21583,19580,20951],\"color\":\"#FD939B\"},{\"name\":\"Facebook\",\"data\":[6900,6637,5844,6716,7660,7617,7705,6725,6086,6447,6182,7508,8093,6942,6959,6219,5729,6725,7243,7644,7525,6324,6164,6131,5964,7594,7676,6850],\"color\":\"#5DB0FD\"},{\"name\":\"LinkedIn\",\"data\":[5306,5339,4714,4460,5749,5814,5814,5968,4934,4914,4934,5275,6343,5950,5605,5608,4699,4880,5919,5911,6250,5985,5129,5279,4922,5641,6612,5961],\"color\":\"#AD8AFB\"}],\"events\":[{\"x\":\"2026-10-03\",\"label\":\"Fall sale launch\"}]},{\"type\":\"funnel\",\"span\":4,\"title\":\"Fall sale campaign\",\"unit\":\"people\",\"stages\":[{\"name\":\"Reached\",\"value\":412000},{\"name\":\"Engaged\",\"value\":18950},{\"name\":\"Clicked\",\"value\":9874},{\"name\":\"Added to cart\",\"value\":1420},{\"name\":\"Purchased\",\"value\":386}]},{\"type\":\"table\",\"span\":12,\"title\":\"Top posts\",\"sort\":\"engagement\",\"pageSize\":6,\"columns\":[{\"key\":\"post\",\"label\":\"Post\"},{\"key\":\"network\",\"label\":\"Network\",\"type\":\"badge\",\"tones\":{\"TikTok\":\"good\",\"Instagram\":\"warn\",\"LinkedIn\":\"bad\"}},{\"key\":\"date\",\"label\":\"Date\"},{\"key\":\"reach\",\"label\":\"Reach\",\"format\":\"compact\",\"type\":\"bar\"},{\"key\":\"engagement\",\"label\":\"Eng. rate\",\"format\":\"percent\",\"better\":\"max\"},{\"key\":\"clicks\",\"label\":\"Clicks\",\"better\":\"max\"},{\"key\":\"saves\",\"label\":\"Saves\"}],\"rows\":[{\"post\":\"How we dye our merino (behind the scenes)\",\"network\":\"TikTok\",\"date\":\"Oct 04\",\"reach\":186400,\"engagement\":0.071,\"clicks\":2140,\"saves\":3920},{\"post\":\"Fall lookbook carousel\",\"network\":\"Instagram\",\"date\":\"Oct 03\",\"reach\":64200,\"engagement\":0.058,\"clicks\":1870,\"saves\":2410},{\"post\":\"3 ways to style the Waxed Tote\",\"network\":\"TikTok\",\"date\":\"Oct 09\",\"reach\":121300,\"engagement\":0.049,\"clicks\":1310,\"saves\":1980},{\"post\":\"Customer story: 5 years with one sweater\",\"network\":\"Instagram\",\"date\":\"Sep 27\",\"reach\":38900,\"engagement\":0.046,\"clicks\":640,\"saves\":870},{\"post\":\"Why we moved to carbon-neutral shipping\",\"network\":\"LinkedIn\",\"date\":\"Oct 07\",\"reach\":21600,\"engagement\":0.038,\"clicks\":512,\"saves\":140},{\"post\":\"Fall sale: 20% off knitwear\",\"network\":\"Instagram\",\"date\":\"Oct 01\",\"reach\":52100,\"engagement\":0.031,\"clicks\":1960,\"saves\":410}]},{\"type\":\"schedule\",\"span\":8,\"title\":\"Content calendar · this week\",\"days\":[\"Mon 12\",\"Tue 13\",\"Wed 14\",\"Thu 15\",\"Fri 16\",\"Sat 17\",\"Sun 18\"],\"today\":\"Fri 16\",\"now\":\"10:40\",\"kindLabels\":{\"tiktok\":\"TikTok\",\"ig\":\"Instagram\",\"li\":\"LinkedIn\",\"email\":\"Email\"},\"events\":[{\"day\":\"Mon 12\",\"start\":\"09:00\",\"end\":\"09:30\",\"title\":\"Newsletter: Fall edit\",\"who\":\"Maya\",\"kind\":\"email\"},{\"day\":\"Mon 12\",\"start\":\"18:00\",\"end\":\"18:30\",\"title\":\"Reel: knit care tips\",\"who\":\"Leo\",\"kind\":\"ig\"},{\"day\":\"Tue 13\",\"start\":\"12:00\",\"end\":\"12:30\",\"title\":\"Hiring post\",\"who\":\"Priya\",\"kind\":\"li\"},{\"day\":\"Wed 14\",\"start\":\"19:00\",\"end\":\"19:30\",\"title\":\"Tote styling part 2\",\"who\":\"Leo\",\"kind\":\"tiktok\"},{\"day\":\"Thu 15\",\"start\":\"17:00\",\"end\":\"17:30\",\"title\":\"Story: restock teaser\",\"who\":\"Maya\",\"kind\":\"ig\"},{\"day\":\"Fri 16\",\"start\":\"12:00\",\"end\":\"13:00\",\"title\":\"Live Q&A with the founder\",\"who\":\"Sam\",\"kind\":\"ig\"},{\"day\":\"Fri 16\",\"start\":\"19:00\",\"end\":\"19:30\",\"title\":\"Weekend drop countdown\",\"who\":\"Leo\",\"kind\":\"tiktok\"},{\"day\":\"Sat 17\",\"start\":\"10:00\",\"end\":\"10:30\",\"title\":\"UGC repost roundup\",\"who\":\"Maya\",\"kind\":\"ig\"},{\"day\":\"Sun 18\",\"start\":\"09:00\",\"end\":\"09:30\",\"title\":\"Newsletter: Weekend drop\",\"who\":\"Maya\",\"kind\":\"email\"}]},{\"type\":\"donut\",\"span\":4,\"title\":\"Ad spend by network\",\"format\":\"currency\",\"data\":[{\"name\":\"Instagram\",\"value\":4200,\"color\":\"#FD939B\"},{\"name\":\"TikTok\",\"value\":3100,\"color\":\"#62E4D3\"},{\"name\":\"Facebook\",\"value\":1650,\"color\":\"#5DB0FD\"},{\"name\":\"LinkedIn\",\"value\":550,\"color\":\"#AD8AFB\"}]},{\"type\":\"callout\",\"span\":12,\"tone\":\"success\",\"title\":\"TikTok drives 54% of reach on 33% of spend\",\"text\":\"Behind-the-scenes videos get 2× the engagement of product shots. Consider shifting **$800/month** from Facebook to TikTok.\"}]}",
      "refresh": "Fill it with the real numbers from the social networks and campaigns you can reach, and this week's content calendar.",
      "cron": "0 9 * * 1"
    }
  ]
}